5 days · Your data · No commitment
A consultancy paid by the day has no financial reason to care whether the work produces a result. We do.
From CRM architecture to full digital transformation — everything we build is indexed to your revenue growth, not our day rate.
CRM and retention infrastructure built for USSD and mobile, not just markets where smartphone penetration is 80%. Player lifecycle journeys, attrition prediction, loyalty architecture.
Attrition accuracy: 87%We have modelled the digital revenue gap for national lotteries in West Africa. The upside is specific, not theoretical. Channel strategy, acquisition, USSD-to-digital migration.
Revenue upside: 63bn XOF identifiedBuilt for the market as it actually exists: USSD, feature phones, and mobile money, not the market global vendors design for. USSD gaming deployment, PAM integration, multi-channel betting.
Live: Fula Cash, DRCA 360° player view and a decision engine that produces a player score in under 500 milliseconds. ML-based scoring, attrition and LTV modelling, real-time dashboards.
Score delivery: <500msThis operator has maintained a 13% digital share for six consecutive quarters. The headline metric looks stable. The underlying picture is different.
Our diagnostic of their transaction data — 360 million ticket purchases, 45 million USSD bets, 12 million app events — identified five distinct revenue segments that are currently unaddressed by their digital infrastructure. The combined annual upside totals approximately 63 billion XOF.
None of it requires a new platform. It requires the right CRM architecture, player scoring, and lifecycle automation applied to data they already hold.
Five segments. One diagnostic. 63 billion XOF in quantified, addressable annual revenue.
VA Tech was built around the specific dynamics of gaming and lottery markets in Francophone West Africa — markets where USSD is infrastructure, where French is the language of regulation, and where no global CRM vendor has yet established a credible presence. Our active focus is Côte d'Ivoire, Bénin, the DRC, and the broader WAEMU zone. If your primary market is in this geography, you are not a prospect to us. You are exactly the operator we work for.
active and pipeline markets across Africa and Europe.
A structured 5-day analysis of your player transaction data, channel mix, and digital revenue gaps. We work with the data you already hold — no new infrastructure required.
A written report with quantified revenue upside by player segment. Specific numbers, specific segments, specific recommendations — not a slide deck of observations.
Nothing. The diagnostic is how we determine whether there is a basis for a longer engagement. If there is not, we will tell you.
Access to your transaction data and a single internal point of contact. No lengthy briefing process, no upfront commitment.
Valeur Ajoutée Technologies is a specialist MarTech and digital transformation consultancy for lottery and gaming operators across Francophone Africa. Our team combines direct operational experience in African gaming markets — including running Fula Cash, a live USSD gaming product in the DRC — with data science, CRM, and platform delivery capability. We work in French and English. We operate under a revenue-share model because we believe in what we build.
All client engagements are conducted under mutual NDA. We do not extract or retain operator data beyond the diagnostic period. References available by introduction.
Valeur Ajoutée Technologies operates internationally under the VA Tech brand, working in French and English across Francophone African gaming and lottery markets.
info@vatechnologies.co.uk
+44 7435 240 854
We will tell you whether we can close it — and what that is worth. The Revenue Diagnostic is the starting point: five days, your data, a quantified answer.
info@vatechnologies.co.uk · +44 7435 240 854