That is not a values statement. It is how our commercial model works. A consultancy paid by the day has no financial reason to care whether the work produces a result. We do.
Every mission VA Tech enters is structured around the same question: are we confident enough in this outcome to stake our compensation on it? In two of our three models, the answer has to be yes. We co-invest in the commercial result — through revenue share, GGR-linked fees, or hybrid structures that only pay us well if you grow.
A consultancy paid by the day has no financial reason to care whether the work produces a result. We do.
The standard consulting model has a structural problem. The consultant's incentive is to complete the mission. Your incentive is to achieve the outcome. These are not the same thing. A consultant paid for time has no particular reason to push for implementation over advice, to challenge a brief that is too narrow, or to stay accountable beyond the final presentation. Their reputation is invested in the quality of the document. Your money is invested in what the document enables.
VA Tech's revenue-share models are a structural answer to this problem. When our fees are indexed to your GGR growth, we are incentivised to complete the diagnosis rigorously — not just quickly. To recommend implementations we are confident will produce a return, not those easiest to sell. To stay in the room through activation, not just design. To measure the outcome honestly, because it determines what we are paid.
Fixed daily rate. The deliverable is a report. Results are the client's problem.
Compensated on incremental revenue above a defined baseline. Our financial interest is identical to yours.
In two of the three, our fees are tied to your GGR growth. Read them carefully — they are designed to help you identify which fits your situation, not to obscure pricing behind complexity.
VA Tech acts as your strategic and delivery partner on a revenue-share basis. We embed, build, activate — and are paid when you grow.
VA Tech co-invests in the commercial outcome. Skin in the game — on both sides. Our deepest commitment. Reserved for operators with the right profile and a validated opportunity.
Traditional retainer or project-based delivery. Fixed scope, defined deliverables, clear timeline. Designed to be compatible with formal procurement processes at national lottery and parastatal operators.
Ready to discuss which model fits your context? The diagnostic is the starting point regardless of which model you choose.
Request a Revenue Diagnostic or Read the model details ↓In the Partner model, VA Tech embeds with your team to design, build, and operate your MarTech and player intelligence infrastructure. We manage the delivery. We set the performance KPIs. We stay accountable to them.
This model suits operators who have a clear growth ambition but lack the internal capability to execute it — whether that is CRM architecture, a player data platform, player attrition modelling, or a full lifecycle automation programme.
The commercial structure is straightforward: VA Tech is compensated as a percentage of the incremental GGR generated above a defined baseline. If we do not move the number, we are not paid. If we move it significantly, both parties benefit. This is not a managed service arrangement. The CRM architecture, scoring models, and lifecycle infrastructure you build remain yours after the mission ends.
The Partner-Investor model delivers the same scope and accountability as the Partner model — with one significant difference. VA Tech makes a direct investment in the mission, whether through contributed technology, resources, or a deferred fee structure, in exchange for a deeper share of the upside.
This model is appropriate where the revenue opportunity is large, clearly quantifiable, and VA Tech's confidence in the outcome is high enough to justify co-investment.
It is not available to every prospect. To qualify, VA Tech must complete a diagnostic phase to validate the size of the opportunity and the operator's data infrastructure. If the diagnostic confirms the conditions are right, we will propose a specific commercial structure. Both parties carry real risk. Both parties benefit proportionately to results.
The Service Provider model is a traditional retainer or project-based mission. VA Tech delivers a defined scope of work — a CRM architecture review, a player scoring model build, a digital channel strategy, a data infrastructure audit — against a fixed timeline and agreed fees.
The work produced is the same quality as any Partner mission. The difference is where the performance risk sits: in the Service Provider model, VA Tech delivers to specification. What happens with the output is in your hands. For this reason, the model works best when the operator has a clear brief, the internal capability to implement, and a realistic understanding of what the deliverables require to produce results.
A structured analysis of your player transaction data, channel mix, and digital revenue gaps. We work with the data you already hold — no new infrastructure required. Output: a written report with quantified revenue upside by player segment.
If the diagnostic confirms a basis for engagement, VA Tech presents a specific commercial proposal — model, scope, indicative pricing, and a defined baseline period. No pitch deck. No sales process.
We formalise the structure together: scope, KPIs, baseline revenue reference, data access, and internal point of contact. For formal procurement processes, we provide all required documentation at this stage.
VA Tech builds, activates, and optimises. We remain accountable to the performance targets agreed at the outset. In the Partner and Partner-Investor models, our compensation is directly indexed to the numbers we move.
VA Tech works with operators who have flat retention curves, under-monetised USSD bases, no CRM lifecycle infrastructure, and player data that has never been fully activated. We do not sell software licences. We develop the capability and stay until it produces results.
If your primary market is in Francophone West Africa, the WAEMU zone, or the DRC — you are not a prospect to us. You are exactly the operator we work for. Our active focus is Côte d'Ivoire, Benin, the DRC, and the broader WAEMU zone, with operational experience across more than a dozen markets in Africa and Europe.
Not sure which model fits? The diagnostic is the right starting point regardless. Five days, your data, a written report with a number attached — no pitch deck, no sales process.
All engagements are conducted under mutual NDA. We do not extract or retain operator data beyond the diagnostic period.
Or explore our services first →
info@vatechnologies.co.uk · +44 7435 240 854